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Resources for Physical Therapists

Why Marketing Feels Gross (And How to Make It Feel Better) [Video]

This is the extended cut version of the episode "Why Marketing Feels Gross (And How to Make It Feel Better)" If you prefer the short and snappy version, you can find it here: https://youtu.be/La55qBz2mPk Why does marketing your therapy practice feel so gross sometimes? In this episode, we’re unpacking the ick behind marketing — especially for therapists. From the pressure to "sell yourself" to the vulnerability of showing up authentically, it's no wonder so many of us feel weird about it. I’ll share a satirical skit (hello, 90s infomercial energy 💥📞) and some honest reflections on why it’s so hard to put ourselves out there — and how we can do it in a way that actually feels good. Spoiler: you don’t need to be “special” to have something meaningful to offer. Whether you’re new to private practice or just trying to make peace with self-promotion, I hope this episode …

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