The State of Private Practice Finances in 2025 [Video]

An abandoned mobile home subdivision in Elgin is poised to become the headquarters for the Illinois Youth Soccer Association.

This week on PT Breakfast Club, we’re genuinely curious (and slightly caffeinated) about three big topics shaping the business and culture of rehab right now: 🔹 Jimmy drops a killer segment on how De Beers manufactured the diamond engagement ring tradition — and what PT clinic owners can steal from that strategy to make care packages irresistible. 🔹 Tony dives into the no-win territory of brand messaging in 2024 — what happens when even a simple Pride Month post from APTA sets off a firestorm, and why trying to "say the right thing" as an organization might be an impossible game. 🔹 Dave is testing a real-world clinic marketing play: he’s DM’ing former patients asking for spinal manipulation footage. Creepy or genius? Let’s unpack what’s working and what needs a tweak. Plus: spicy takes, awkward laughs, and as always — zero corporate buzzwords. 🎙️ Let’s make healthcare marketing less beige and more brave.

Why does marketing your therapy practice feel so gross sometimes? In this episode, we’re unpacking the ick behind marketing — especially for therapists. From the pressure to "sell yourself" to the vulnerability of showing up authentically, it's no wonder so many of us feel weird about it. I’ll share a satirical skit (hello, 90s infomercial energy 💥📞) and some honest reflections on why it’s so hard to put ourselves out there — and how we can do it in a way that actually feels good. Spoiler: you don’t need to be “special” to have something meaningful to offer. Whether you’re new to private practice or just trying to make peace with self-promotion, I hope this episode feels like a supportive nudge toward showing up as your full, human self. Sign up for TherapyNotes and get two months FREE: https://www.therapynotes.com/r/private%20practice%20skills/ FREE Guide: Start a Private Practice in Counseling: https://tinyurl.com/y9ek9en8 LINKS *Some links are affiliate links. A percentage of purchases come back to me and help my channel immensely! 👉 All my filming gear: https://kit.co/privatepracticeskills/all-my-gear 👉 Music I use: https://www.epidemicsound.com/referral/c7m5mj/ This video is geared toward therapists of all kinds, including psychologists, MFTs, LPCCs, social workers, and others in the clinical counseling field. Welcome to Private Practice Skills! I’m Dr. Marie Fang, psychologist in private practice. I post videos offering tools I learned the hard way about starting and growing private practice so that you don’t have to. Website: www.privatepracticeskills.com Spotify: https://open.spotify.com/show/3TfknqIlVlmhGcdTbRM3rS Apple Podcasts: https://podcasts.apple.com/us/podcast/private-practice-skills/id1735988673 Instagram: https://www.instagram.com/privatepracticeskills/ This video is not intended as professional or legal advice. Be sure to seek the services of a professional if you are in need of them.

This is the extended cut version of the episode "Why Marketing Feels Gross (And How to Make It Feel Better)" If you prefer the short and snappy version, you can find it here: https://youtu.be/La55qBz2mPk Why does marketing your therapy practice feel so gross sometimes? In this episode, we’re unpacking the ick behind marketing — especially for therapists. From the pressure to "sell yourself" to the vulnerability of showing up authentically, it's no wonder so many of us feel weird about it. I’ll share a satirical skit (hello, 90s infomercial energy 💥📞) and some honest reflections on why it’s so hard to put ourselves out there — and how we can do it in a way that actually feels good. Spoiler: you don’t need to be “special” to have something meaningful to offer. Whether you’re new to private practice or just trying to make peace with self-promotion, I hope this episode feels like a supportive nudge toward showing up as your full, human self. Thank you to Paubox for sponsoring this episode. Paubox makes HIPAA-secure email easy and streamlined. Check them out here: https://bit.ly/pps_paubox_YT *Get $250 off your first year with Paubox with coupon code "SKILLS" *Bonus Deal:* If you add the Paubox badge to your website you get an extra $100 off your first year - that means you can get your whole first year free if you apply both deals! FREE Guide: Start a Private Practice in Counseling: https://tinyurl.com/y9ek9en8 LINKS: *Some links are affiliate links. A percentage of purchases come back to me and help my channel immensely! 👉 All my filming gear: https://kit.co/privatepracticeskills/all-my-gear 👉 Music I use: https://www.epidemicsound.com/referral/c7m5mj/ This video is geared toward therapists of all kinds, including psychologists, MFTs, LPCCs, social workers, and others in the clinical counseling field. Welcome to Private Practice Skills! I’m Dr. Marie Fang, psychologist in private practice. I post videos offering tools I learned the hard way about starting and growing private practice so that you don’t have to. Website: www.privatepracticeskills.com Spotify: https://open.spotify.com/show/3TfknqIlVlmhGcdTbRM3rS Apple Podcasts: https://podcasts.apple.com/us/podcast/private-practice-skills/id1735988673 Instagram: https://www.instagram.com/privatepracticeskills/ This video is not intended as professional or legal advice. Be sure to seek the services of a professional if you are in need of them.