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Resources for Accountants

2024 AICPA Spring Council Open “Accelerate & Lead” [Video]

The accounting and finance profession works tirelessly to lead through uncertainty and disruption, providing clarity for individuals, organizations, and economies in a world of constant change. However to continue driving our profession forward, we know that we must do more than adapt and thrive – we must accelerate and lead into the future.

Categories
Resources for Accountants

How to Market a Business on Linkedin [Video]

LinkedIn has emerged as a powerful platform for business marketing, offering a unique opportunity to connect with professionals, showcase expertise, and build brand visibility. With over 700 million users worldwide, LinkedIn provides a fertile ground for businesses to engage with their target audience, generate leads, and drive conversions. However, effective marketing on LinkedIn requires a strategic approach and understanding of the platform's dynamics. In this guide, we'll explore actionable steps to market your business on LinkedIn successfully.