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Net promoter score Conclusion! [Video]

Net promoter score Conclusion!

In this video, you’ll learn about Net Promoter Score and some of its criticisms.

#netpromoterscore #survey #wallstreetmojo #customerfeedback #brandloyalty

Chapters:
00:00 – Introduction
00:46 – Importance and uses
01:39 – Advantages
02:19 – Disadvantages
03:05 – Criticism
04:01 – Conclusion

Importance and uses
The NPS is an essential metric for companies to understand how their customers are experiencing their products.

Almost every large company uses this metric as it allows them to get a quantified figure that they can further work with.

Some marketers believe the NPS can give great insights into the company’s prospects.

Advantages
The NPS is considered to be a credible metric by people involved in the space as it was introduced by a top management consulting firm, Bain and Company.

Since almost every business uses this metric, it allows them to compare scores with one another and know their position in the market.

NPS helps companies assess gaps and work on the feedback given by customers, and all of this can directly affect their revenue and growth.

Disadvantages
Even if customers score 10 after being satisfied with the product, they may only sometimes recommend others to buy it. So here, the metric would provide an entirely different output.
There have also been debates on the categories of the NPS and the score ranges.

Criticism
Many claims that there needs to be more scientific or empirical evidence to prove that people giving a score of 10 is completely satisfied with the product and would recommend it to others.

It is said that the 11-point scale needs to be more credible and the best scale to use to measure customer preference. So instead, the 7-point scale is preferred.

It is also argued that a single question cannot describe the customer’s experience and satisfaction. The NPS is seen as less reliable than a set of questions as the latter can provide much more data.

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Resources for Accountants

How to Write a Business Plan with the Help of AI [Video]

In the fast-evolving world of entrepreneurship, writing a strong business plan is crucial—but it doesn't have to be daunting. With the rise of Artificial Intelligence (AI), you now have access to powerful tools that can simplify, accelerate, and enhance the business planning process. Whether you're starting a small business, launching a tech startup, or pitching to investors, using AI can save time, boost creativity, and improve clarity. This step-by-step guide shows you how to write a comprehensive business plan using AI—from concept to completion.

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Resources for Accountants

How to Account for Early Retirement of Bonds [Video]

This video explains how to account for the early retirement of bonds (aka early extinguishment of debt or early redemption of bonds).When a company retires (redeems) its bonds prior to the maturity date, the company must do several things:-Reduce the cash account by the amount used to repurchase the bonds (if cash is used to retire the bonds)-Remove the bonds payable-Zero out the unamortized discount or unamortized premium-Record a gain or loss IF the repurchase price is different from the carrying value (aka book value) of the bonds on the date the bonds are retiredThere are two ways to calculate the gain or loss on the early retirement of the bonds:(1) record the journal entry; if a debit is required to make the journal entry balance, then debit a loss on early retirement (or loss on bond redemption, loss on early extinguishment of debt, etc.). If a credit is instead required to make the journal entry balance, the credit a gain on early retirement (or gain on bond redemption, gain on early extinguishment of debt, etc.)(2) calculate the difference between the repurchase price (the amount paid to retire the bonds) and carrying value (aka book value) of the bonds at the time they are retired. If the repurchase price is less than the carrying value, there is a gain. If the repurchase price is greater than the carrying value, there is a loss.0:00 Introduction0:39 4 things to do when retiring bonds1:20 Example3:59 T-account for discount on bonds payable4:18 Journal entry to record gain on retirement of bonds5:53 Alternative situation (loss on retirement of bonds)— Edspira is the creation of Michael McLaughlin, an award-winning professor who went from teenage homelessness to a PhD. Edspira’s mission is to make a high-quality business education freely available to the world.— SUBSCRIBE FOR A FREE 53-PAGE GUIDE TO THE FINANCIAL STATEMENTS, PLUS: • A 23-PAGE GUIDE TO MANAGERIAL ACCOUNTING• A 44-PAGE GUIDE TO U.S. TAXATION• A 75-PAGE GUIDE TO FINANCIAL STATEMENT ANALYSIS• MANY MORE FREE PDF GUIDES AND SPREADSHEETS* http://eepurl.com/dIaa5z— SUPPORT EDSPIRA ON PATREON*https://www.patreon.com/prof_mclaughlin— GET CERTIFIED IN FINANCIAL STATEMENT ANALYSIS, IFRS 16, AND ASSET-LIABILITY MANAGEMENT * https://edspira.thinkific.com — LISTEN TO THE SCHEME PODCAST * Apple Podcasts: https://podcasts.apple.com/us/podcast/scheme/id1522352725 * Spotify: https://open.spotify.com/show/4WaNTqVFxISHlgcSWNT1kc * Website: https://www.edspira.com/podcast-2/ — GET TAX TIPS ON TIKTOK * https://www.tiktok.com/@prof_mclaughlin — ACCESS INDEX OF VIDEOS * https://www.edspira.com/index — CONNECT WITH EDSPIRA * Facebook: https://www.facebook.com/Edspira * Instagram: https://www.instagram.com/edspiradotcom * LinkedIn: https://www.linkedin.com/company/edspira — CONNECT WITH MICHAEL * Twitter: https://www.twitter.com/Prof_McLaughlin * LinkedIn: https://www.linkedin.com/in/prof-michael-mclaughlin — ABOUT EDSPIRA AND ITS CREATOR * https://www.edspira.com/about/* https://michaelmclaughlin.com

Categories
Resources for Accountants

Where to Find Advertising Expense in the Financial Statements [Video]

Because advertising expense is an expense you might think it would appear on a company's income statement. But advertising expense doesn't appear as a line item on the income statement for most publicly-traded companies. Instead, advertising expense is buried within the line item "selling, general, and administrative expense" (aka SG&A expense). Thus, to find a company's advertising expense you need to go to the notes that accompany the financial statements. In the notes, companies will typically tell you the amount of advertising expense that was included in selling, general, and administrative expense. Deferred advertising costs (advertising costs that have NOT yet been expensed) are typically included in the prepaid expenses account on the balance sheet. Thus, advertising costs are reported as follows: -Advertising expense is reported as part of SG&A expense on the income statement -Deferred advertising / prepaid advertising is reported as part of prepaid expense on the balance sheet — Edspira is the creation of Michael McLaughlin, an award-winning professor who went from teenage homelessness to a PhD. Edspira’s mission is to make a high-quality business education freely available to the world. — SUBSCRIBE FOR A FREE 53-PAGE GUIDE TO THE FINANCIAL STATEMENTS, PLUS: • A 23-PAGE GUIDE TO MANAGERIAL ACCOUNTING • A 44-PAGE GUIDE TO U.S. TAXATION • A 75-PAGE GUIDE TO FINANCIAL STATEMENT ANALYSIS • MANY MORE FREE PDF GUIDES AND SPREADSHEETS * http://eepurl.com/dIaa5z — SUPPORT EDSPIRA ON PATREON *https://www.patreon.com/prof_mclaughlin — GET CERTIFIED IN FINANCIAL STATEMENT ANALYSIS, IFRS 16, AND ASSET-LIABILITY MANAGEMENT * https://edspira.thinkific.com — LISTEN TO THE SCHEME PODCAST * Apple Podcasts: https://podcasts.apple.com/us/podcast/scheme/id1522352725 * Spotify: https://open.spotify.com/show/4WaNTqVFxISHlgcSWNT1kc * Website: https://www.edspira.com/podcast-2/ — GET TAX TIPS ON TIKTOK * https://www.tiktok.com/@prof_mclaughlin — ACCESS INDEX OF VIDEOS * https://www.edspira.com/index — CONNECT WITH EDSPIRA * Facebook: https://www.facebook.com/Edspira * Instagram: https://www.instagram.com/edspiradotcom * LinkedIn: https://www.linkedin.com/company/edspira — CONNECT WITH MICHAEL * Twitter: https://www.twitter.com/Prof_McLaughlin * LinkedIn: https://www.linkedin.com/in/prof-michael-mclaughlin — ABOUT EDSPIRA AND ITS CREATOR * https://www.edspira.com/about/ * https://michaelmclaughlin.com