How Much to Pay for a Business | How to Value a Business for Buy or Sell [Video]

This video discusses how to value a business or a company. The most difficult step in buying or selling a small business is probably determining what the business is worth as a going concern.
While considering how to price a business for sale or purchase, many judgment decisions must be made. Yet before negotiations can continue successfully, a value must be established. The value must be acceptable to both buyer and seller, or further negotiation is fruitless.
It must result from the logical and objective efforts of all the parties involved.
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