The Association for the Promotion of Tourism in Axarquía (APTA) has wrapped up a successful participation at ITB Berlin, held from March 4 to 6. The APTA presence reinforced the Axarquia region’s appeal in the German market.
APTA represented Axarquia within a 234 square meter exhibition space under the Costa del Sol Tourism and Planning umbrella. APTA promoted beach destinations like Nerja, Torrox, Algarrobo, Torre del Mar, or Rincon de la Victoria, alongside the Caleta de Velez marina and other attractions.
According to APTA, the event provided valuable networking opportunities with German tourism professionals. Germans remain one of the most interested Europeans in Andalusia’s diverse travel offerings. Promotional materials shared with visitors included QR codes and digital applications to facilitate the engagement.
Another important part of the fair was the use of artificial intelligence in tourism marketing, presented by José Ruiz, CEO of Goli Neuromarketing. This technology was showcased at Andalusia …