Hey everyone! Tony Maritato here. In this video, I’m diving into a new business model idea for creators on YouTube, specifically for those who collaborate with product companies. I’m exploring whether it’s better to charge companies directly for video creation or to encourage them to use their Google ad accounts to run ads on the videos I make for them. Why? Because YouTube pays 55% of ad revenue spent on Google ads, which could offer a scalable, ongoing revenue stream. We’ll cover the pros and cons of both models: Direct Payment: Secure, predictable income with full control over rates but limited upside if the video performs exceptionally well. Ad Spend Model: Potentially recurring revenue based on ad spend, increased video reach, and the chance to scale earnings, though with less control and quality variability in traffic. There’s also a hybrid option – charging a smaller fee upfront and encouraging ad …
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