In this video, you will learn about advertising, its types, and its advantages and disadvantages.
#advertising #marketing #wallstreetmojo #business #sales
Chapters:
00:00 – Introduction
00:33 – What is advertising?
01:28 – Types
02:21 – Advantages and disadvantages
03:41 – Advertising vs marketing
04:13 – Conclusion
What is advertising?
Advertising is a marketing strategy that businesses use to promote their products, services, or ideas to a targeted audience.
The goal is to create a strong brand image and position the product or service in consumers’ minds through creative visuals, catchy slogans, and engaging messages that resonate with the target audience.
(Explained in detail in the video)
Types
Advertisements can be classified into two main types: traditional and new media.
Traditional media refers to the earliest forms of advertising, such as print media, billboards, and radio and television advertisements.
New media emerged with the widespread use of computers and the internet and used data-driven advertising to target specific audiences.
Advantages and disadvantages
Advertising effectively allows businesses to introduce new products or services and increase customer awareness.
However, advertising can be expensive, particularly for traditional media, and it can scatter messages to a broad audience.
Advertising is also criticized for promoting unrealistic standards, leading to customer skepticism.
Advertising vs marketing
Marketing is about understanding and fulfilling people’s needs. Advertising is a tool that helps businesses communicate and promote their products and services to the target audience.
Without advertising, businesses would struggle to succeed as people wouldn’t know about their offerings. Therefore, advertising is an essential part of marketing.
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