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Resources for Physical Therapists

Aptamer Group shares jump on new Unilever collab [Video]

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Aptamer Group PLC (AIM:APTA) has entered a second Optimer development agreement with Unilever.

It follows a successful initial programme focused on inhibiting enzymes related to body odour. The new project targets a separate biological pathway.

The agreement sees Aptamer developing new binders, in return for a ‘six-figure’ fee for services.

Aptamer said the deal deepens its partnership with Unilever and expands the Optimer platform into consumer applications.

Chief executive Dr Arron Tolley highlighted that the new programme reflects Unilever’s confidence in Optimer.

“I am excited by the additional project we are undertaking with Unilever,” Tolley said.

“This project expands our partnership with Unilever in the odour control space. The excellent results produced by our team in the first project have resulted in a deepening partnership with Unilever, expanding on the applicability of our Optimer binders.”

He added: “The first project is now moving toward on-person trials, and this deal positions us well to create multiple, licensable assets with a global powerhouse in the consumer health …

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Resources for Physical Therapists

Why Marketing Feels Gross (And How to Make It Feel Better) [Video]

This is the extended cut version of the episode "Why Marketing Feels Gross (And How to Make It Feel Better)" If you prefer the short and snappy version, you can find it here: https://youtu.be/La55qBz2mPk Why does marketing your therapy practice feel so gross sometimes? In this episode, we’re unpacking the ick behind marketing — especially for therapists. From the pressure to "sell yourself" to the vulnerability of showing up authentically, it's no wonder so many of us feel weird about it. I’ll share a satirical skit (hello, 90s infomercial energy 💥📞) and some honest reflections on why it’s so hard to put ourselves out there — and how we can do it in a way that actually feels good. Spoiler: you don’t need to be “special” to have something meaningful to offer. Whether you’re new to private practice or just trying to make peace with self-promotion, I hope this episode feels like a supportive nudge toward showing up as your full, human self. Thank you to Paubox for sponsoring this episode. Paubox makes HIPAA-secure email easy and streamlined. Check them out here: https://bit.ly/pps_paubox_YT *Get $250 off your first year with Paubox with coupon code "SKILLS" *Bonus Deal:* If you add the Paubox badge to your website you get an extra $100 off your first year - that means you can get your whole first year free if you apply both deals! FREE Guide: Start a Private Practice in Counseling: https://tinyurl.com/y9ek9en8 LINKS: *Some links are affiliate links. A percentage of purchases come back to me and help my channel immensely! 👉 All my filming gear: https://kit.co/privatepracticeskills/all-my-gear 👉 Music I use: https://www.epidemicsound.com/referral/c7m5mj/ This video is geared toward therapists of all kinds, including psychologists, MFTs, LPCCs, social workers, and others in the clinical counseling field. Welcome to Private Practice Skills! I’m Dr. Marie Fang, psychologist in private practice. I post videos offering tools I learned the hard way about starting and growing private practice so that you don’t have to. Website: www.privatepracticeskills.com Spotify: https://open.spotify.com/show/3TfknqIlVlmhGcdTbRM3rS Apple Podcasts: https://podcasts.apple.com/us/podcast/private-practice-skills/id1735988673 Instagram: https://www.instagram.com/privatepracticeskills/ This video is not intended as professional or legal advice. Be sure to seek the services of a professional if you are in need of them.

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Resources for Physical Therapists

You dont need to be special to market your therapy practice [Video]

You don’t need a powerful origin story or a unique superpower to show up authentically in your marketing. You being you is already enough. I say this to therapists so often I figured it merited it's own short :) 💬 New full episode drops Friday. 📌 Subscribe to catch it! #TherapistMarketing #PrivatePracticeTips #AuthenticMarketing #TherapistLife #MentalHealthProfessionals

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Resources for Physical Therapists

Treatment Options Using the SenMoCOR Joint Position Error Target (and Other SenMoCOR Targets) [Video]

The SenMoCOR™ JPE Test Kit includes everything needed to assess patients for cervical joint position error including a handbook, target and a laser headlamp. 🔵 Learn more about the SenMoCOR™ Cervical Joint Position Error Kit here: https://www.optp.com/SenMoCOR-Cervical-Joint-Position-Error-Test-Kit 🤳Connect with us! Facebook: https://www.facebook.com/OPTPproducts/ Instagram: https://www.instagram.com/OPTPproducts/ Tik Tok: https://www.tiktok.com/@optpproducts