In this episode Dave and I will reverse engineer our buying decisions and build a framework to help with marketing to new patients.
Last updated:20, January 2025
In this episode Dave and I will reverse engineer our buying decisions and build a framework to help with marketing to new patients.
In this episode Dave Kittle and Tony Maritato discuss finding and separating value within treatments. What should the patient pay for and what should insurance pay for? We discuss Name, Image, Likeness and what lessons we can learn from college sports. And we discuss finding and choosing big levers to pull.
If you think physical therapy is only about rehabilitation after surgery or recovering from an accident, think again. For the vast majority, seeing a physical therapist should be about prevention, routine assessment and staying well.
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