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![Unique scooter challenge planned to raise funds for stroke awareness [Video]](https://video.ednadigitalmarketing.com/wp-content/uploads/2025/01/mp_27105_0_1737444668495459jpg.jpg)
Last updated:20, January 2025
![PT Breakfast Club 01/21/25: Reverse Engineer Your Buying Decisions [Video]](https://video.ednadigitalmarketing.com/wp-content/uploads/2025/01/mp_27111_0_0jpg.jpg)
In this episode Dave and I will reverse engineer our buying decisions and build a framework to help with marketing to new patients.
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![PT Breakfast Club 01/16/2025: Mining for Value | NIL | Big Levers [Video]](https://video.ednadigitalmarketing.com/wp-content/uploads/2025/01/mp_27084_0_0jpg.jpg)
In this episode Dave Kittle and Tony Maritato discuss finding and separating value within treatments. What should the patient pay for and what should insurance pay for? We discuss Name, Image, Likeness and what lessons we can learn from college sports. And we discuss finding and choosing big levers to pull.
![Physical therapy: The ‘best-kept secret in health care’ [Video]](https://video.ednadigitalmarketing.com/wp-content/uploads/2024/12/mp_26961_0_physicaltherapy171592181735398242899jpg.jpg)
If you think physical therapy is only about rehabilitation after surgery or recovering from an accident, think again. For the vast majority, seeing a physical therapist should be about prevention, routine assessment and staying well.