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There are three theories to explain the shape of the yield curve. Expectation theory says the long-term yield of a financial instrument is the average of the short-term yields that are expected to occur over the life of the instrument. Thus: • An upward yield curve means investors expect short-term yields to rise in the future • A downward yield curve means investors expect short-term yields to decline in the futureThe yield curve, therefore, changes as investors’ expectations about future short-term yields change. This explains why yields with different maturities tend to move together. Market segmentation theory says that yields for different terms are based on supply and demand. In short, some investors have a preference for financial instruments with a certain maturity, and these preferences determine yields. The downside of market segmentation theory is that it fails to explain why yields with different maturities tend to move together.Liquidity premium theory is a combination of expectations theory and market segmentation theory. According to this theory, the long-term yield is the average of short-term yields throughout the life of the bond plus a liquidity premium that represents the supply and demand for bonds at that term.— Edspira is the creation of Michael McLaughlin, an award-winning professor who went from teenage homelessness to a PhD. Edspira’s mission is to make a high-quality business education accessible to all people. — SUBSCRIBE FOR FREE PDF GUIDES TO THE FINANCIAL STATEMENTS, MANAGERIAL ACCOUNTING, TAX, AND MORE* http://eepurl.com/dIaa5z — HIRE MICHAEL MCLAUGHLIN, PHD, CPA* https://michaelmclaughlin.com/hire-me— GET CERTIFIED IN FINANCIAL STATEMENT ANALYSIS, IFRS 16, AND ASSET-LIABILITY MANAGEMENT* https://edspira.thinkific.com—LISTEN TO THE SCHEME PODCAST * Apple Podcasts: https://podcasts.apple.com/us/podcast/scheme/id1522352725* Spotify: https://open.spotify.com/show/4WaNTqVFxISHlgcSWNT1kc* Website: https://www.edspira.com/podcast-2/—GET TAX TIPS ON TIKTOK* https://www.tiktok.com/@prof_mclaughlin—ACCESS INDEX OF VIDEOS* https://www.edspira.com/index—CONNECT WITH EDSPIRA * Facebook: https://www.facebook.com/Edspira* Instagram: https://www.instagram.com/edspiradotcom* LinkedIn: https://www.linkedin.com/company/edspira—CONNECT WITH MICHAEL * Twitter: https://www.twitter.com/Prof_McLaughlin* LinkedIn: https://www.linkedin.com/in/prof-michael-mclaughlin—ABOUT EDSPIRA AND ITS CREATOR* https://www.edspira.com/about/

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In this video, you will be introduced to the concept of the Net Promoter Score.#netpromoterscore #metrics #wallstreetmojo #customerloyalty #brandvalueChapters:00:00 – Introduction01:00 – What is the net promoter score?01:48 – How does the net promoter score work?02:58 – What is a good net promoter score?03:43 – ConclusionWhat is the net promoter score?The Net Promoter Score, or NPS, is a metric that measures and quantifies customer loyalty. The metric was developed in 2003 by Fred Reichheld, a management consultant.It helps assess the probability of customers endorsing products to people they know. The underlying theory is that if a person likes a product, they will share their experience with others, which in turn would encourage them to buy the product too.How does the net promoter score work?The NPS is usually calculated on a scale of 0 to 10, and based on the ratings that the customer gives, they are categorized into three types:PromotersPassivesDetractorsBased on this, the NPS is calculated simply by subtracting the percentage of promoters from the percentage of detractors.(Explained in detail in the video)What is a good net promoter score?According to Reichheld, most companies in the US have an NPS of 10, while the best companies with the best products to offer have an NPS of 50 to 80.It should be noted, though, that the NPS is just a benchmark and may not necessarily represent how much the customers are loyal to the company.(Explained in detail in the video)This will be all for this video. Subscribe to the channel, give the video a like, and share it with others.==========================================================================Subscribe to Our Channel –Youtube https://www.youtube.com/channel/UChlNXSK2tC9SJ2Fhhb2kOUw?sub_confirmation=1LinkedIn https://www.linkedin.com/company/wallstreetmojo/Facebook https://www.facebook.com/wallstreetmojoInstagram https://www.instagram.com/wallstreetmojoofficial/Twitter https://twitter.com/wallstreetmojo

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