Jack Thomas Talks on Base Bangkok & HIIT Metrics || Fruiting Body Podcast #31 [Video]

Jack Thomas is the founder and CEO of BASE, voted Bangkok’s Best Studio and Asia’s Gym of the Year at the Fitness Best Awards. Jack also hosts the Fitness Business Asia podcast, a weekly show that was created with a mission to raise the standards of the fitness industry in Asia.

Jack was born and raised in the UK and after traveling to Bangkok 17 years ago, he fell in love with the magic of Thailand and decided to stay. From working as a bank cashier to partying every weekend, Jack has made the ultimate life transformation through the help of health and fitness.

Now a successful businessman and founder of the highly sought-after Bangkok gym, Base has changed the fitness game in Asia forever.

Join us in today’s episode of Fruiting Body Podcast as we step it up with the Founder of BASE gym, Jack Thomas.

We first go back to the beginning of Jack’s career as a banker in the UK to find out what made him want to travel to Thailand, how selling clothes became a huge business, and why Bangkok stole his heart.

We find out more about how BASE gym has become the number 1 household brand for health and fitness in Asia, what it takes to compete at the top level in a highly competitive industry, and the processes involved to start and run a successful business from anywhere in the world.

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TIMESTAMPS ▼

00:00 – Fruiting Body Intro
01:35 – A Need for Health & Fitness
03:32 – The Weekend Warrior
06:55 – Feeling the Magic of Travel
08:57 – Never Trust a Tuk Tuk Driver in Bangkok
11:00 – A Psychedelic Experience in Koh Phangan
15:03 – “The Bangkok University Degree”
18:30 – The Export Business & The World Economic Crisis
24:40 – Californian Fitness
27:24 – A Diploma in Personal Training
28:42 – If He Can Do it, I Can!
32:30 – The Truth About HIIT Training
35:50 – The Lab
37:24 – A Journey of Learning & Progression
39:04 – The Concept of BASE & Finding Investors
42:26 – Turning Weakness into Strength
45:19 – The Branding Process of BASE Part 1
46:43 – The Power of BASE
49:53 – Steering the Ship
51:31 – The Branding Process of BASE
53:50 – BASE, Voted Best Gym of The Year Part 1
56:38 – Black Hats & The Importance of PR
58:40 – Base Voted Best Gym of The Year Part 2
1:01:30 – Before & After ‘Gym of the Year’ Award
1:02:33 – How Base Gym’s Competitive Progress Tech Came to Fruition
1:08:04 – Structure And Data to Reach Personal Fitness Goals
1:12:38 – Evolution Of a Gym’s Unique Concept
1:14:42 – Benefits of Measuring Client Information
1:17:41 – The Back Chatter
1:19:09 – What It Takes To Be CEO/Founder
1:23:16 – Marketing w/ Storytelling & Customer Engagement Drives Sales
1:26:04 – More Fishing Poles, More Opportunities
1:27:38 – Base vs. The Metaverse
1:30:09 – What’s Happening Now in The Bangkok Gym Scene
1:32:43 – Motivating Factors
1:35:19 – Leaving a Legacy
1:37:46 – Jack’s Future In Business & Passion for Marketing
1:42:52 – Jack Thomas Outro
1:44:05 – Fruiting Body Outro

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