APTA at ITB Berlin.Credit: APTA Facebook page.
The Association for the Touristic Promotion of Axarquia (APTA) will represent the region at the ITB Berlin tourism fair from March 4 to 6. The event is one of the most important in the industry and brings together professionals from around the world.
The association will attend the fair under the umbrella of Turismo y Planificación Costa del Sol, which will have its own 234 square meters stand. The goal is to strengthen ties with the German market and attract more visitors to the Axarquia region and Costa del Sol.
German tourists are particularly interested in destinations like Rincon de la Victoria, Torre del Mar, Algarrobo, Torrox and Nerja. The marina and fishing port of Caleta de Vélez also play an important role in the region’s tourism appeal.
APTA will provide promotional materials and QR codes with detailed information on local tourism services. ITB Berlin is a key event for business networking, with more than 100,000 …